
Spoiling Sport
The Olympics and Brexit
1
In February 1988 a plasterer from Cheltenham launched himself down the ski jump at the Calgary Winter Olympic Games. He was wearing thick spectacles, which would mist up as he flew and render him almost blind, and six pairs of socks to make his borrowed boots fit. His jump looked as though the extra socks weighed a lot, and he landed 16 metres shorter than the man who came second-last. Yet the crowd received him as if he were a record breaker. His name was Michael Edwards, but he had already become known as something new.
“In England,” Eddie the Eagle said, “we don’t give a fig whether you win. It’s great if you do, but we appreciate those who don’t. The failures are the people who never get off their bums. Anyone who has a go is a success.”
How times have changed. In February of this year the national governing body British Ski and Snowboard stated that Great Britain hoped to become one of the top five snow sports nations by 2030, with two new sources of funding having been set up. Funding for the upcoming Winter Olympics in Pyeongchang, meanwhile, has been doubled to £27.9m.
Evidence from the summer games suggests this approach is likely to work. For Sydney 2000, the National Lottery and the Department for Culture, Media and Sport provided £58.9m, and Britain won twenty-eight medals. For Rio 2016 the amount was £274.5m, and the haul sixty-seven. If you plot money spent against medals won for all the Olympics since funding started, you get pretty much a straight line.
For the Winter Olympics, though, this starts to feel slightly odd. Snow – proper snow you could ski on – tends to plunge poor old Britain into chaos. Roads, trains, airports and schools all cease to function, and this is a small, accepted facet of national life. It simply does not snow often or hard enough to make inoculating ourselves against the stuff economically worthwhile, and we remain, like Eddie the Eagle, a laughing stock in terms of how we deal with it. So what does this decision to become very, very good at snow sports really mean?
At first glance, it might seem inspiring. If Britain, which has an average of fifteen days of settling snow each year and very few suitable mountains, can do this, then surely it can do anything. Except does it really mean that? A 2015 study by Boston Consulting Group suggested that nations’ success can be evaluated through ten metrics: GDP per capita, economic stability, employment, health, education, infrastructure, income equality, civil society, governance and the environment. Beating other countries at sport does not get mentioned. It might be fileable under “health”, but at least in the case of Olympic sport in Britain, that is not clear-cut. Sport England reported in 2016 that the number of people who exercise or play sport at least once a week had declined by 0.4 per cent since 2012 – the year the Olympics came to London at a cost of £9 billion pounds. Perhaps participation would have fallen more had Britain not done so well, but the London Games’ pledge to “inspire a generation” certainly doesn’t seem to have come true.
This stops being surprising when we remember that British Olympic policy has never really been about sporting participation or national health. Money is given to sports that are likely to win medals, so the modern pentathlon – which requires a sword, a gun and a horse, per person – had £6.9m for Rio, while basketball, which large numbers of people could play at minimal cost but at which Britain was never going to beat the US, got nothing. For Tokyo 2020, rowing and sailing (requiring costly equipment and proximity to the right sort of water) have £58m between them; badminton has had all of its £5.7m taken away. Boxing is accessible, and well taken care of at a steady £14.7m, but its long-term health benefits are questionable. It did indeed feel like a bad punchline when Sport England reported that the biggest decline since 2012 was “among people from ethnic minorities and economically deprived groups”. In their Active People Survey, the proportion of non-white respondents engaging in weekly physical activity between 2012 and 2016 fell by 1.5%. The fall for white people was 0.1%. For the upper socioeconomic half it was 0.6%, and for the lower 2.9%. The only socioeconomic group whose physical activity went up was full-time students, and in spite of Britain’s Paralympic success, activity among people with disabilities fell by over ten times more than that of those without. Creating charities to subsidise skiing seems unlikely to turn this around.
In ancient times of course, Olympic sport was more relevant. The historian Donald Kyle wrote that “Victories at Olympia…were parapolitical devices in foreign relations”. Greek city states tended to decide things via hand-to-hand combat, so sending athletes to compete was legitimate diplomacy. Yet nobody is about to give Britain a better trade deal because it did so well at Rio. Could a sense of hubris over Britain’s sporting success even have had a small effect on the country’s decision to quit the EU, along with its more recent bullishness in pursuing a “hard” Brexit?
2
I used to coach one of Britain’s most successful sports – rowing – as a hobby and then as a job, after spending my younger years as a cox. I loved the iterative physicality of it – closing in on the perfect stroke – and the proximity to nature too. A good crew no longer feels like athletes in a boat, but a living gestalt of muscle and carbon-fibre, and the beauty of the river changes season by season, and day by day. London rowers live amid the Tideway’s breath – four hours in, eight hours out – and all share the basic human exaltation in simply being afloat. I saw seven herons in the same tree once.
And then there is the winning. Unlike in other racing sports where one faces forwards, when leading at rowing you can see your opposition and they can’t see you. Advantage accrues to advantage, so getting in front becomes more brutal. Watching my crews win was incredible. Yet when my previous contract ended in 2013 I went cold turkey – left the sport behind and didn’t go back.